InnoMAYtion is an annual month-long initiative that showcases DC’s tech and innovation ecosystem through a series of events.
Brllnt helped the Deputy Mayor’s office engage with the local community by highlighting the companies and people innovating in DC and the DMPED programs that support them, resulting in more than 8 million organic impressions and 3,000 organic engagements.
The Office of the Deputy Mayor for Planning and Economic Development (DMPED) assists the Mayor in the coordination, planning, supervision, and execution of economic development efforts in the District of Columbia with the goal of creating and preserving affordable housing, creating jobs, and increasing tax revenue.
The aesthetic of our creative was unapologetically bold, bright, and colorful — visuals that you can hear. We redesigned the InnoMAYtion logo, which centers around the image of a lightbulb, with an abstracted CFL bulb to evoke innovation, sustainability, and smart technology.
We invited members of the DC business community to join the InnoMAYtion Nation as Movement Makers, Barrier Breakers, Equity Builders, or Knowledge Seekers. Buttons and stickers expanded the campaign offline, and InnoMAYtors could display matching social content and digital stickers online.
We activated DMPED’s Twitter and Facebook pages with bold visuals and playful calls-to-attention that engaged the #InnoMAYtion community and generated excitement around upcoming events.
Ambassador toolkits, provided to all featured InnoMAYtors and partner organizations, included social posts, graphics and hashtags to encourage the broader community to participate and share. We managed a month-long social content calendar and posting activity and listened to DMPED’s online audience, resulting in more than 8 million organic impressions and 3,000 organic engagements.